The Custom Solutions Selling Your Home System
Our innovative Custom Solutions Selling Your Home System was developed to provide clients with a consistent and proven method to prepare their homes for sale, price their homes appropriately and get the word out to as many prospective buyers as possible. The benefits of our CS Selling Your Home System results in a quicker sale at a higher price.
1. Price
The most important step in selling your home is pricing it correctly from the beginning. It’s a well known fact that overpriced homes take longer to sell and usually sell for a lower price. Since the majority of your showings will occur in the first 30 days on the market, it is crucial that your initial list price matches buyer expectations. We are trained to use advanced market analysis software to build a comprehensive report that will aid you in accurately determining the optimal list price for your home. Request a detailed market analysis when selling your home.
2. Condition
In order to get top dollar for your home you have to make your home look its best. We are trained to help you identify and prioritize repairs and improvements that will provide the best return on your investment. In fact, before your home goes on the market, check out these TIPS to improve the showing condition when selling your home; as well as these three DIY suggestions that will make a HUGE impact. In addition, our team is staffed with a resident home staging expert that will guide you in making every room in your home look its best.
3. Market
When you hire our team to sell your home, we will identify your ideal buyer and then develop and implement a tailored home marketing program designed to reach them. Our CS Selling Your Home System was developed to provide a consistent and proven manner to get your home in front of as many potential buyers as possible. We believe that when your home is marketed the right way, your home will gain optimal exposure, and will set your home apart from other competing properties. Our team uses innovative marketing strategies that GO BEYOND simply putting a sign in your yard and placing your home in the multiple listing service. At the very onset, we help our clients SHOW their home from a buyer’s perspective by offering PROVEN TIPS TO SELL YOUR HOME FAST; as well as Home Staging Services. We then help you advertise your beautiful home with CLEAR AND PROFESSIONAL PHOTOS from our Photography team; as well as creating state of the art videos for Buyers to attend an “Open House” of your home virtually (ALL AT NO ADDITIONAL CHARGE TO YOU!) We then PROACTIVELY look for buyers using the web, social networking, email, direct mail and print campaigns that will feature your home in all the places where buyers are looking. It’s part of our Custom Solutions Marketing Strategy.
4. Negotiate
Being able to successfully negotiate a real estate contract is more than a matter of luck or natural talent. When you receive an offer, having an experienced Realtor, with a proven track record of bringing buyers and sellers together, can make a huge impact on your final sales price. You want a skilled negotiator who can help you get to the highest price a potential buyer is willing to pay; as well as the best terms, shortest contingencies, fewest repairs and lowest closing costs. Rather than approaching negotiations from an adversarial winner-take-all perspective, we focus on your top priorities and strive to keep emotions from over running the process.
5. Close
While your home is on the market, you will receive status reports that show your top prospects, a summary of feedback from your showings, a review of completed and planned marketing activities and any recommended adjustments to course. In order to keep tabs on your competition, we setup a neighborhood alert system that will notify you when similar homes in your neighborhood come on the market, go under contract or sell. Once your home goes under contract we use our sophisticated online transaction management system to make sure the buyers, and their representative agent, follow through with their contractual obligations in a timely manner.
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